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High-end interview: Create characteristic rural tourism to keep tourists

time：2023-02-09 08:15:03 source：kilakilavilla.com author：Short trip

High-end interview: Create characteristic rural tourism to keep tourists

Recently, cultural and tourism experts said that the third high-end interview was held in Hunan, and invited Internet celebrity Huo Xiaoqian, Sohu.com Hunan Channel General Manager Liang Xing, and travel blogger V Xia Ting to talk about the development of Hunan's cultural tourism. Host Hai Rui: Rural tourism, in the eyes of most people, is basically a farmhouse. How can we make rural tourism special and make it a high-quality product? How to open up a new way of rural tourism? As Huo Xiaoqian says, if you want to be rich, you must build roads first. One of the purposes of major road repairs at the beginning was to facilitate travel and travel. Now every township is thinking about the way of tourism, so that there are farmhouses everywhere, like a mold carved out. We usually say that the workplace is invoiced and the student training is invoiced. In fact, it is not as invoiced as the country tour, because the homogeneity is too serious. Every time I go to play, even if it is a place I have never been to, there will be nothing special. expect. So, when everyone has similar resources, how can rural tourism solve the problem of homogenization? I think setting your own benchmark is the most important thing. Setting the bar means raising the bar. Rural tourism is a short-term tour most of the time, attracting the surrounding people, and the most important thing is repeat customers, so we must improve the quality of service. It is best to be able to achieve unique features and chain services. This requires overall planning. It is impossible to say that a village that looks like a mess can still successfully make the village tour prosperous. After attracting tourists, it is also very important to enhance their sense of participation. If they come here for simple fishing and playing mahjong, where can they not do it? So how to retain people is also the key. For example, those villages that have actually invested in parent-child programs have a much more stable source of tourists than villages that have not considered this aspect. Of course, appropriate short-term concentrated input is essential, while output needs to be viewed in the long run. It is advisable to look at the amount of scenery, and a similar input-output ratio is quite cost-effective. Host Hai Rui: It seems that Huo Xiaoqian still has a deep personal experience of revitalizing rural tourism. Huo Xiaoqian also reminded us to take a long-term view and not be afraid to invest. Mr. Liang Xing, General Manager of Hunan Channel of Sohu.com, as a business manager and a senior media person, how do you view this issue? Liangxing's rural tourism is indeed very popular, but in fact, when we go to rural tourism, we often go fishing and play cards. It may be a little fresh for everyone to play once or twice, but it will not be attractive if you go more often. So, how can rural tourism be achieved, not only the business is booming, but also sustainable for a long time? First of all, we must combine our own actual situation and closely rely on local cultural characteristics to carry out innovation and creativity; secondly, we must combine the local tourism environment to determine the size of the investment, such as infrastructure, the level of local tourism development, and the corresponding Third, it is to learn from the successful experience and lessons of failure at home and abroad, and then combine the local situation to find its own position. Rural tourism must have its own unique characteristics, without its own characteristics, there will be no long-term vitality. Host Hai Rui: Mr. Liang, as the management director, attaches great importance to the power of word of mouth. How to build the reputation of rural tourism? What reputation do tourists pay most attention to? Please ask Ms. Xia Ting, a travel blogger with 10.75 million fans, to analyze it for us. Xia Ting's purpose of going out to play is different, but in terms of rural tourism, it means the same goal. One is fun, and the other is delicious. Even, delicious is more important than fun. If you don't believe me, you can look at the people around you. As long as you talk about where the local dishes are delicious, even if the road is a little far, you will call your friends and drive to "kill them". Therefore, as long as you have your own characteristics, you are not afraid of losing word of mouth. In the surrounding business of rural tourism, the scenery is easy to be fatigued, so the main thing is to make the body comfortable. For example, if you eat comfortably and satisfactorily, you can also buy agricultural products along the way, why not? But one thing to pay special attention to is that good things don't go out, bad things spread thousands of miles, and there must be no negative word of mouth. For example, where the hygiene is poor, or where it is unsafe, with such an impression, it is impossible to make a beautiful place even if it is dark and beautiful. This article is reproduced in: Sohu Hunan 905 Traffic Broadcasting, some pictures are from the Internet, if there is any infringement, please contact the editor to deal with it! read more, walk more. Read Dao Culture Travel is honored to share this article with you! Not landing, not creative, if you have a good material case, please leave a message below to share~

(Responsible editor：Snow and ice)

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